Yet, some critics think it’s boring and generic. This may be because it’s extremely young or the owners like it. Since it began, the Proper Twelve logo hasn’t changed. Today, Proper Number Twelve is one of the most successful whiskey brands globally. Eire Born Spirits produces this plain brown whiskey, which resonates with the founder’s high standards. So, using “Proper” shows McGregor’s liquor is the ultimate best.
#MCGREGOR LIQUOR CODE#
It reads-Proper Twelve, referencing the area code of his birthplace. Then, McGregor chose a special name to elevate his hometown’s name.
He did this in partnership with David Elder, a master distiller.īefore settling on the current taste, the former Guinness distiller and McGregor sampled about a hundred blends. Inspired by his love for country and whiskey, McGregor produced Proper Twelve.
Additionally, it has a blend of honey, vanilla, and toasted wood. This spirited beverage is a mixture of golden grain and malt. The tigers logo is the visual diplomat of Proper Twelve whiskey. Often, it carries the personality of the bottle housing the liquor. This brand identity has the tigers head between the two words: proper and twelve. So, the Proper Twelve logo comprises the brand’s name, its origin, and a fearsome head of a tiger above its wordmark.īesides this design, there’s another label. This trademark has both letterings and a symbol. Also, the logo escorted it in the same year. Let’s get an insight into the Proper Twelve logo and some history behind the Irish whiskey.
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